Below is an excerpt from a recent Los Angeles Times articles which outlines how the Bush Administration has built support among African American church leaders across the country....a dynamic that led to greater African American voter support for Bush during the recent presidential campaign.
While the majority of African-American voters still support Democrats, the modest gains by the Republicans among this key Dem constituency have enormous consequences in battleground states where a single point makes all the difference. We need to do a better job of protecting our flank....
From the Los Angeles Times - January 18, 2005
Bishop Sedgwick Daniels, one of this city's most prominent black pastors, supported Democrats in past presidential elections, backing Bill Clinton and Al Gore. This fall, however, the bishop's broad face appeared on Republican Party fliers in the battleground state of Wisconsin, endorsing President Bush as the candidate who "shares our views."What changed? After Bush's contested 2000 victory, Daniels felt the pull of a most powerful worldly force: a call from the White House. He conferred with top administration officials and had a visit in 2002 from the president himself. His church later received $1.5 million in federal funds through Bush's initiative to support faith-based social services.
Daniels' political conversion, and similar transformations by black pastors across the nation, form a little-known chapter in the playbook of Bush's 2004 reelection campaign -- and may mark the beginning of a political realignment long sought by senior White House advisor Karl Rove and other GOP strategists. Daniels says it was not the federal money that led him to endorse the Republican candidate last year, but rather the values of Bush and other party leaders who champion church ministries, religious education and moral clarity. It was evidence to many religious African Americans that the GOP could be an appealing home.
That's exactly the way many conservative Republican and evangelical leaders hope the faith-based program will work."The political benefits are unbelievable," says the Rev. Louis P. Sheldon, chairman of the conservative Traditional Values Coalition, which helped shape the administration's faith-based strategy and the GOP's outreach to black Christian voters. "The Democrats ought to have their heads examined for voting against this." The money that flowed to Daniels' church was part of a broader effort inspired by Bush's contention that religious groups can do a better job than government in providing such services as counseling, education and drug treatment. In 2003, the administration awarded more than $1 billion to hundreds of faith-based groups, some of which hadn't received such public funds in the past. The White House adamantly denies that the faith initiative is a political tool. But the program has provoked criticism that the GOP is seeking to influence new supporters, especially African Americans, with taxpayer funds. The Rev. Timothy McDonald of Atlanta, a prominent black minister with Democratic ties, dubbed the program an "attempt to identify new leadership in the black community and use the money to prop these people up. "There's no question that the faith initiative -- combined with the administration's support for banning gay marriage and promoting school vouchers -- has already helped reshape Bush's image among some traditionally Democratic African Americans.
And the change in black support on Nov. 2, though only a 2-percentage-point increase nationwide, helped secure Bush's reelection victory. The gains were greater in battleground states. In the crucial state of Ohio, where the faith-based program was promoted last fall at rallies and ministerial meetings, a rise in black support for Bush created the cushion he needed to win the presidential race without a legal challenge in that state. Now, Republicans are plotting further gains using the faith program as one major entry point. Bush political strategist Matthew Dowd says that as early as 2006, Republican Senate and House candidates could win a quarter of the African American vote. The long-term goals, he said, are even more ambitious. That would be a dramatic rise from the 11% of the national black electorate that went for Bush last year -- a projection that even some of the most enthusiastic Republicans, such as former Rep. J.C. Watts of Oklahoma, caution could be overly optimistic. Yet even a modest shift in the voting patterns of the minority group traditionally the most loyal to Democrats could transform the dynamics of American politics, giving Republicans an edge for decades.
The political appeal of this approach was clear one Sunday two weeks before the election in the west-side Milwaukee neighborhood where Daniels' 8,000-member church is located. Lying amid abandoned warehouses and modest homes, the Holy Redeemer Institutional Church of God in Christ is instantly visible, a $25-million complex including a school, health clinic, credit union, senior housing complex and -- soon -- a retail center and water park. That morning, Daniels told congregants he wouldn't tell them whom to vote for -- but then turned over the pulpit to one of Bush's most prominent African American advocates."We know what faith-based can do every single day," Maryland Lt. Gov. Michael S. Steele told the congregation, drawing head nodding and remarks of "yes" and "Amen" from more than 1,000 in the vast sanctuary.
That enthusiasm was echoed in battleground states across the country, particularly in Pentecostal congregations that include some of the most conservative black Americans. GOP field organizers and campaign surrogates cited the faith initiative to churchgoers -- particularly in heavily black urban centers vital to Democrats. "It got them to listen and it was impressive because President Bush put money where his mouth is," said Lamont Couch, an African American outreach worker for Florida Republicans during the 2004 campaign. Deborah Burstion-Donbraye, an Ohio GOP official who led the party's outreach effort to black voters, said the faith initiative -- along with the White House position on abortion, school vouchers and gay marriage -- gave many longtime black Democrats a reason to consider voting for Bush."For the first time, even those who may have been most against what the administration stood for realized they had a friend in the White House," she said. The GOP wooing of African Americans took other forms as well. Early this month, it was disclosed that the administration paid $240,000 to a prominent black commentator, Armstrong Williams, to promote Bush's education agenda.But the faith-based initiative provides an especially compelling and long-lasting draw to black voters, said Steele, who studied to be a priest before entering politics. When the president cites the initiative's emphasis on funding small and independent church organizations that have never received government funds before, the message has special resonance with black congregations." That's part of the strategy to create some realignment, to demonstrate to the African American community that your issues are the same as our issues," Steele said in an interview. And many say the best way to reach those voters is through the preacher. As Bush political advisor Dowd put it: "The minister is the No. 1 influencer in the African American community."
The administration's attention to faith-based programs in battleground states appeared to pay off. In Florida, where record black turnout in Democratic precincts nearly put Gore in the White House in 2000, Bush's support among African Americans in November rose 6 percentage points to 13%, helping to increase the president's victory margin and avoid a repeat of the 2000 squeaker that inspired the recount. In Wisconsin, the president drew 14% of the black vote last year, 3 points above his nationwide performance. In all-important Ohio, Bush's vote tally among African Americans more than doubled his 2000 total, and he gained 7 percentage points to draw 16% of the black vote. If Bush had received the same proportion of black votes in Ohio as he did in 2000, the president's margin of victory would have narrowed from the actual 118,000 to about 25,000, according to an analysis by David Bositis at the Washington-based Joint Center for Political and Economic Studies, a leading think tank on black issues. Given the high number of provisional ballots filed in Ohio, said Bositis, "Ohio would have become Florida, the legal battleground of 2004."